Celesc, the electricity distribution company in the state of Santa Catarina, developed the "Bonus Motor" Program. The program promotes energy efficiency by replacing old or reconditioned electric motors with new, more modern and more efficient motors, using a bonus system that varies according to the power and performance of the new motor. It's a simple process, without the need to take on debt, where the bonus is granted in advance when the motors are purchased and does not need to be returned. Celesc's project aimed to invest in actions that generate energy savings, as it considers this to be more viable than investing in the expansion of the electricity system.