The project aims to preserve the environment and promote social initiatives, such as reusing old clothing (Personal Protective Equipment) as raw material to make a new product: PPE carrying cases, through a partnership with the organization Costurando Sonhos (Sewing Dreams).

Costurando Sonhos Brasil was set up to welcome and empower women who have been victims of domestic violence. Through training in cutting and sewing, they learn a new profession and produce ecobags and uniforms for large companies all over the world, and is located in the Paraisópolis community, next to the Schneider Green Tower.

Another initiative of the project was aimed at reducing the generation of plastic waste in product packaging, especially in its manuals.