The improper disposal of mattresses, fridges and freezers as well as sofas can overload landfills and cause negative impacts on the environment, the economy and society. To address the problem of irregular disposal of this type of waste and raise awareness as to the lifespan of these materials, Dow has created, together with collaborative partnerships, the Reuse - Correct disposal is just the beginning campaign.  

Polyurethane technologies are among the main solutions produced by Dow and are used in mattress applications, furniture, upholstery, refrigeration systems, among others. The campaign provides an opportunity to establish a model for reusing polyurethane (PU) foams at the end of their useful life and prevent them from being disposed of in landfills or incinerated, benefiting not only polyurethane foams, but also other components of mattresses, sofas, refrigerators and freezers for recycling. The initiative works to integrate value chains in the search for solutions for the circularity of materials. The campaign also encourages and guides the selective collection of materials and is an ongoing initiative, supported by the Akatu Institute.