Eurecilo and Qualy

The eureciclo + Qualy partnership has made the BRF brand a pioneer in encouraging the recycling chain for polypropylene (PP) plastic, the raw material for Qualy jars. This is important for expanding the recycling of PP throughout Brazil and on a large scale. With this initiative, the company is consolidating its position as the first margarine brand to offset 100% of its packaging nationwide.

For the initiative, approximately 8,000 tons of polypropylene (PP) per year will be offset, which is equivalent to 7 Christ Redeemers. In addition to the brand initiative, BRF has a number of sustainability commitments, including having 100% of its packaging recyclable, reusable or biodegradable by 2025. Qualy is committed to not only producing recyclable packaging, but also directing 100% of an equivalent mass to recycling, guaranteeing a very important aspect of the circular economy within the product's ESG scope. The packaging has already been reinserted into the chain, benefiting more than 900 families in 13 states through improvements in working conditions and income, both directly and indirectly.

With eureciclo, the reverse logistics process is monitored and certified until it is completed. The partnership also includes support for cooperatives to collect the equivalent of the polymer used in packaging and sell it to recyclers. It is then transformed into raw material for various types of product on the market, such as household appliances, toys, carpets, auto parts and others.

The implementation of the project has been completed and the project will be maintained..