Brasil Pelo Meio Ambiente

Reverse Packaging Logistics - Eureciclo Seal

Elanco

ABOUT IT

The project sought to ensure the reverse logistics, in all Brazilian states, of packages equivalent to at least 22% of all products marketed by Elanco nationwide.

 

The goal was achieved through environmental compensation, in a partnership with the company Eureciclo, which ensures the recovery and recycling of equivalent packaging, enabling the traceability of these residues throughout the chain, ensuring the transparency of the process, and maintaining direct contact with the cooperatives of collectors and recycling centers. 

 

With the project, Elanco's contribution to the recycling chain was expanded and an important incentive was provided for the valorization of waste sorting operators. 

Results and Objectives

With the project, it was possible to ensure the environmental compensation of 22% of all post-consumption packaging sold annually in all Brazilian states, totaling 740 tons/year.

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