Project “Almost Perfect”
ABOUT IT
The project “"Almost Perfect"” It is an initiative of Leroy Merlin Brazil aimed at Valuing products with minor defects and to combating waste in retail. Initially implemented as pilot project at the Raposo Tavares store (São Paulo), the program lasted for nine months — of September 30, 2024 to June 30, 2025 — and its objective was to test the marketability of items with aesthetic, functional, or packaging imperfections, offering discounts of up to 70% in relation to the original price.
The proposal sought to reconcile economic and environmental benefits, expanding consumer access to more affordable products and, simultaneously, reducing the volume of waste generated by discarding materials that are still usable.
Results and Objectives
Objectives
Reduce product waste. with minor defects, preventing the generation of solid waste;
Promoting the circular economy In retail, extending the useful life cycle of products;
To offer affordable alternatives to the consumer., strengthening conscious consumption;
Analyze operational feasibility. for expanding the model to other stores in the chain;
Strengthening Leroy Merlin's ESG strategy, reinforcing the commitment to sustainability and efficient waste management.
Results
The pilot project “"Almost Perfect"” It delivered impressive results in both commercial performance and environmental impact.
Execution period: September 30, 2024 to June 30, 2025;
Total number of products available: 1,034 units;
Main categories: Garden, Decoration, Bathroom, Kitchen and Organization (91% of the total);
Items with some type of aesthetic or functional defect: 94%;
Sales rate: 96% of the products available;
Waste avoided: 5.5 tons that are no longer discarded;
Discounts offered: up to 70% of the original value;
SDGs
External Certification
International Commitments
National Commitments
More info
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