Positive Products
ABOUT IT
The project Positive Products It integrates the global sustainability strategy of Leroy Merlin, aligned with Sustainable Development Goals (SDGs) of the UN and the guidelines of Adeo Group, of which the company is a part.
The policy of Positive Products its principle is promoting circularity and resource efficiency, seeking to transform the brand's product portfolio into an active tool for positive impact. The initiative ranges from redesign of products and production processes until reuse of post-consumer and post-industrial materials, encouraging sustainable innovation among suppliers and consumers.
Among the emblematic examples are:
Bali Vase, manufactured with recycled denim fibers, including uniforms worn by company employees, joining innovation and biotechnology in the transformation of textile waste into new products;
Artens ceramic flooring, which went from 9 mm to 7.4 mm thick, reducing in 14% carbon emissions e generating less waste, without loss of quality or durability.
These actions exemplify Leroy Merlin's purpose of rethinking materials, processes and environmental impacts, promoting a A portfolio of conscious consumption with low environmental impact..
Results and Objectives
Objectives
To promote circularity of materials and the efficiency of natural resources in the product portfolio;
Encourage ecodesign. and the development of sustainable solutions together with suppliers;
Reduce carbon emissions associated with the production and distribution of products;
Reusing solid waste Industrial and corporate products (such as textiles and plastics) in new value chains;
Raising consumer awareness For more sustainable purchasing choices, strengthening conscious consumption.
Results
The policy of Positive Products is located in Implementation phase in all Leroy Merlin stores., with an initial focus on the state of São Paulo.
Key achievements and results to date include:
Integration of sustainable products across multiple categories, including decoration, construction and gardening;
Introduction of recycled raw materials, such as denim fibers and recycled plastics, in their own product line;
Reduction of 14% in CO₂ emissions In Artens ceramic flooring, through innovation in design and materials;
Reuse of corporate uniforms, inserting them into a circular flow of textile recycling;
Gradual expansion of supply of products certified as "positive" in all Brazilian stores, strengthening the brand's sustainability positioning.
The project is still underway, with Environmental impact and circular economy metrics are in the calculation and validation phase..
SDGs
External Certification
International Commitments
National Commitments
More info
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