The Cotton Move Circular Platform app is an unprecedented initiative in the global fashion sector. It is a tool that connects the end consumer to an ecosystem of players who are united in making the circular economy viable in practice. Through the app, consumers can engage in circular fashion in different ways: (1) they can identify, through geolocation, the nearest disposal point, finding a safe way to correctly dispose of the clothes in their closet; (2) they can also identify points of sale for circular products, produced by recycling fibers obtained at disposal points; and (3) they can learn about sustainability in the textile industry and retail, with an emphasis on circular fashion.

The Platform includes partners from the different stages of the fashion cycle: retailers, weaving companies, knitters, reverse logistics operators, research institutions, among other supporters and players in the processes inherent to circular economy.