Objectives:

Environmental:

• To mitigate the environmental impacts caused by Improper disposal of electronic waste.

• To promote environmental education together with the sports audience.

• Contribute to preservation of natural resources and pollution reduction.

Economic:

• Reduce the need for extraction of virgin raw materials.

• Strengthen the recycling and reuse chain of materials.

Results achieved:

• 9,774 kg of electronic waste collected during 19 in-person actions.

• Direct audience engagement, with educational activations at strategic points in the 8 participating cities.

• Environmental education integrated with sport, through Distribution of educational materials and explanatory QR codes about reverse logistics. and exclusive gifts autographed by the drivers.

• Approaching A young audience passionate about motorsports. with a socio-environmental theme, promoting awareness and proper disposal practices.

• Creation of a replicable model, demonstrating that sporting events can be an effective channel for environmental education and citizen mobilization.

Expected results:

• Maintain the educational impact and social mobilization in future sporting events.

• Inspiration for new sustainability initiatives in the sports and entertainment sector.

Term: project completed in December 2024; Continuous impact through the replicability of the model.