ABOUT IT
The project arose from PepsiCo's need in ensuring the recyclability of BOPP, material used in part of the portfolio, such as snack packaging.
Due to complexity of recycling BOPP, which combines different materials, the eureciclo project structured a exclusive and personalized chain to:
Collect and separate BOPP efficiently;
To allocate the aluminum of packaging such as Municipal Waste-Derived Fuel (MWD), harnessing its energy in the cement industry as a replacement for petroleum coke;
Transform the plastic in new BOPP packaging, completing the circularity cycle.
Main objective: to ensure that 100% of the BOPP packaging sold by PepsiCo is recycled., promoting waste management, circularity and reduction of greenhouse gas emissions.
Results and Objectives
Structuring the BOPP recycling chain in Brazil;
Allocate 100% of the packaging sold by PepsiCo for recycling;
Promote circular economy and energy recovery from waste;
Support the Reducing greenhouse gas emissions (scope 3) from PepsiCo;
Encourage participation of local partners in the collection and processing of the material.
More than 23,000 tons of BOPP, aluminum and plastic recovered;
Guarantee of 100% of the BOPP volume sold by PepsiCo destined for recycling;
Transformation of aluminum into CDRU and plastic in new packaging;
Significant contribution to Emissions mitigation and circular economy.
SDGs
External Certification
International Commitments
National Commitments
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